Project Overview

Benevolent Behavior ABA Therapy is a small, women-owned business in Southeast Michigan. The CEO, Delfina, has been in operation for just under a year and has begun to hire staff. In addition, she is now looking at local events to promote her business. She was seeking a branding and marketing professional to draw up a logo and website for her.

Delfina did not have a clear direction for her brand prior to getting started, her best recommended package was the growth package where she was able to get detailed, hands on support to create the perfect imagery that matched her and the nature of her work.

In just under 6 weeks, Benevolent Behavior dialed in their brand palette, logo, and website.

Approach

This engagement was 6 weeks long from start to finish, with six 1 hour meetings.

Delfina and myself, had an initial discovery call where I learned more about her and her vision for her business. From there I was able to send a proposal that outlined the best package for her, the exact timeline of deliverables, and explain initial ideas that showcased my experience working with therapeutic brands.

From there, we met to review logo concepts and talk about direction of the brand. I inquired what colors, style of imagery, and icons she was drawn to. Using both professional branding standards and intuitive guidance I then presented a logo concept deck that allowed her to see 4-6 options of colors and logo images. During this process, I also worked on developing a brand guideline. This was done in a 1 hr call and allowed me to gather enough information to formulate her mission, vision, and value statements. Developing this brand guideline allowed us to hone in her authentic and specific brand voice that would carry over to her copy on her website.

As we concluded the logo design, I worked on a site map for her website. Asynchronously, I recorded a short video describing pages I thought were needed and useful. This allowed us to work on two things keeping our timeline short, while still capturing all the necessary communication. In addition, I offered future revisions to consider so she can see how her website may develop later down the road. The future revisions allowed Delfina to see how her brand and brand voice might develop in the future, and offered a chance to correct anything that didn’t feel sustainable in our current version.

Lastly, I developed a 4 page Squarespace website in which we merged her existing domain name onto a Squarespace site that was easily accessible to her and any future employees or contractors that may need access to edit in the future.

Results

The CEO, Delfina, is now able to promote her business and gain a more established presence amongst her peers. She will be able to confidently produce employee merchandise, create promotional marketing materials that align to her ideal audience, and have a handy guidebook for future marketing virtual assistants to onboard quickly and effectively understand how to work with her brand identity.