How to Attract More Clients – 5 Tips for New Entrepreneurs

As a new entrepreneur, navigating the complexities and nuances of running a small business can be daunting. From niching down to creating good profit margins, your business requires you to wear multiple hats.

For many new entrepreneurs, I often hear the biggest challenge is with the sales and marketing hat. Questions like “ How do I reach my target audience?” , “When do you know it is time to run ads?” and “Why am I not landing on the front page of Google?” are often followed up by “I am short on time and money.”

Without much capital, delegating sales and marketing can be nearly impossible, and when you are short on time, you most likely aren’t learning best practices.

So, how do you attract more clients and customers who are ready and willing to purchase from you without spending your finite time or money?

Here are five practical tips that will help you grow your client base effectively.

1. Have a Website – Any Website

A website is the foundation of your online presence. Even a simple one-page site with your contact information and services can make a huge difference. Why? Because potential clients expect businesses to be online. If they can’t find you with a quick Google search, they might assume you don’t exist or aren’t professional enough to trust.

Your website doesn’t have to be fancy or expensive. Platforms like Squarespace, Wix, or WordPress make it easy to create a sleek, professional-looking site without needing a tech background. The key is to have an online space where people can learn about you, contact you, and see your work.

2. Ensure Your Website is Mobile-Friendly

Did you know that over half of all website visitors use a mobile device? If your site isn’t mobile-friendly, you could be losing out on a significant portion of potential clients. A mobile-friendly website ensures that people can easily navigate, read your content, and contact you from their phones or tablets.

Most website builders automatically optimize for mobile, but you should still double-check. Visit your website on different devices and make sure it loads quickly, text is readable, and buttons are easy to tap. A seamless mobile experience builds trust and encourages potential clients to reach out.

3. Use Print Marketing – Yes, It Still Works

In the age of digital marketing, print marketing might seem outdated, but it’s far from dead. In fact, during challenging financial times, print marketing can be even more effective. Why? Because there’s less competition. Unlike online ads that require multiple exposures before a person takes action, a well-designed postcard or flyer can leave a lasting impression with just one or two views.

Consider sending postcards to local businesses, leaving flyers at coffee shops, or using well-placed business cards. Physical marketing materials make you stand out, and people are more likely to remember your business when they have something tangible in their hands.

4. Get Out and Network – Talk About Your Business

Networking isn’t just for corporate events. Every interaction is an opportunity to talk about your business. Don’t just rely on friends and family—engage with people in your community. Talk to your local bartender, barista, gym owner, or even the parents at your kid’s school. You never know who might need your services or know someone who does.

Attend industry meetups, small business events, or local gatherings. The more you put yourself out there, the more chances you have to meet potential clients. Remember, people prefer to do business with those they know, like, and trust. Making personal connections can lead to referrals and long-term client relationships.

5. Build a Blog – It’s Not a Waste of Time

Many new entrepreneurs dismiss blogging as unnecessary, but here’s why it’s a powerful tool:

• SEO Advantage – Blogging increases your chances of landing on Google’s front page. The more quality content you publish, the more likely people are to find you when searching for your services.

• Client Touchpoints – Research shows that potential clients need to see your business at least five times before making a decision. A blog gives them more reasons to return to your site.

• Credibility Boost – While anyone can post a short video or recycle generic social media content, blogging requires expertise. Writing about your experiences and knowledge proves that you know your stuff. It sets you apart from competitors who only rely on surface-level content.

If writing isn’t your thing, start small. Answer common client questions, share case studies, or write about industry trends. Consistency is key—one well-written post a month is better than none at all.

Final Thoughts

Attracting clients as a new entrepreneur doesn’t have to be complicated. A strong online presence, a mobile-friendly website, strategic print marketing, active networking, and a well-maintained blog can make a world of difference. The key is to be visible, credible, and consistent in your efforts.

Implement these five tips, and you’ll be well on your way to growing a thriving business!